The Senior District Sales Manager is a frontline sales leader responsible for driving profitable growth in a geographic area and collaborating with the Regional Sales Manager to further develop a high-performing sales team. This role combines strategic account management, contractor engagement, distributor development, and strong people leadership. The Senior District Sales Manager works in conjunction with the Regional Sales Manager as coach, mentor, and role model, building sales capabilities, developing future leaders, and fostering a culture of accountability, collaboration, and continuous improvement.
Responsibilities:
District Sales Manager Objectives – 70% of the role’s responsibility
Sales & Market Growth
• Achieve or exceed annual sales, profit, Key Sales Initiatives, market share growth, and end-user engagement execution.
• Develop and execute strategic sales plans.
• Identify new business opportunities and market expansion strategies.
• Maintain accurate sales forecasts and pipeline management.
Key Account Management
• Own relationships with strategic and high-value accounts.
• Develop account growth plans to increase revenue and share.
• Lead business reviews and coordinate cross-functional support.
• Negotiate pricing and agreements within company guidelines.
Contractor & End-User Engagement
• Build relationships with contractors and field influencers.
• Conduct jobsite visits, product demonstrations, and training.
• Identify project opportunities and secure specifications.
• Gather market intelligence and customer feedback.
Distributor Management
• Develop distributor relationships to maximize growth.
• Conduct business reviews and sales training.
• Monitor inventory, performance, and channel effectiveness.
Team Leadership, Coaching & Talent Development: 30% of the role’s responsibility
• Mentoring and developing sales team members to maximize performance.
• Support RSM with conducting regular field coaching and advising RSM with development reviews.
• Assist RSM with making recommendations on individualized development plans and succession strategies.
• Involvement in recruitment, onboarding, and retention of top talent.
• Support RSM with identifying and developing emerging leaders.
• Co-Lead regional sales meetings, training programs, and strategic planning sessions.
Leadership Performance Metrics & Goals
Team Development
• Conduct a minimum of 2 field coaching days per month with team members.
• Ensure 100% completion of required training and onboarding programs.
• Develop at least one succession-ready candidate for each critical sales position.
• Assist in recruiting process to fill vacancies as required
Talent & Engagement
• Maintain 95%+ retention of top-performing team members.
• Achieve or exceed annual employee engagement survey targets.
• Support Fill open sales positions within 60 days or less.
Performance Management
• Achieve 100% of district sales plan across the team.
• Ensure 100% CRM compliance and forecast submission accuracy.
• Increase team pipeline generation by 10–15% annually.
• Support coaching plans for underperforming territories.
Mentorship & Leadership Effectiveness
• Conduct regular one-on-one NDS Way of Selling coaching meetings.
• Facilitate at least four regional sales training sessions per year.
• Identify and mentor high-potential employees.
Qualifications
• 3 years of successful performance in DSM role.
• Consistent achievement of compensation plan goals.
• Track record of satisfactory completion of PMP objectives.
• Experience with key accounts, contractors, and distribution.
• Strong communication, negotiation, leadership, and CRM skills.
Success Objective
Success in this role is defined by delivering profitable sales growth, building a high-performing sales team, developing future leaders, achieving key account growth objectives, expanding contractor engagement, strengthening distributor partnerships, while maintaining strong employee engagement and retention in collaboration with the Regional Sales Manager.
NDS offers excellent benefits options as part of the total compensation package with a suite of options covering Life, Medical, Dental, and Vision as well as a 401k Retirement Plans.
ADS supports an inclusive workplace that values diversity of thought, experience, and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. ADS is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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